Shop cheap belstaff sale & Save Up To 90% Off!

How to Make Employers Come to You - Executive Branding

"Career Branding" and "Executive Branding" are hot terms right now, but what do they really mean, and is it something you need to consider as part of your job search strategy? The answer is simple - yes, very much so.

Branding (also known as "self-branding", "career-branding" or "executive-branding" when talking about individuals) is essential to career advancement because it helps define who you are, how you are valuable, and why you should be sought out. Branding is your reputation. It's about building a name for yourself, showcasing what sets you apart from others, and demonstrating the value you can deliver.

Many job seekers are not proactive when it comes to branding, and instead prefer to let their track record speak for itself. But building your career brand will make you a much more attractive employee, increase your visibility to key decision makers, and drive some employers to contact you directly. This is a valuable return on investment, so it's worth learning some basic tactics to start building your individual career brand - here are some important steps to consider taking:

Start a blog.

This requires an investment of your time and creativity, but the results are well worth it. Focus your blog's content on your industry, skill-set and expertise - this is an outstanding way to show your value in a competitive marketplace. A well written, relevant blog will not only be an asset to include on your resume and online profiles, but will attract repeat visitors and help with industry network contacts. It also shows a dedication and contribution to your niche outside of a regular, full time job. Blogs are incredibly easy to set up - try WordPress, Blogger, or one of the many other free blog sites to get started.

Become an expert and get quoted.

Getting quoted online in blogs and online magazines, and offline in books or other print media gives you authority in your niche, and another credential for your resume. But more than anything, it helps build your personal brand and gives you instant credibility. Some experts recommend using HARO ( ), but you can also start by simply commenting on relevant blogs and asking for inclusion in industry e-zines, etc. Submitting your articles to can be helpful as well.

Build Relationships.

Nothing is more powerful for your career brand than word-of-mouth, this is simply what people have to say about you. A critical step in building your brand is what your network contacts (your friends, colleagues, clients, and former employers) have to say about your skill set, education and accomplishments.

But don't stop with your current network. Get to the key people that can introduce you to the 'hidden job market' - the 80% of jobs that are never published. Reach out and ask for a few minutes to learn about a fellow professional's career, experience and advice. This gives you a chance to introduce yourself, your brand and make a connection with someone who has the ability to recommend you when opportunities arise.

Share your ideas - show your value.

It's no secret that I feel one of the most important job search strategies is to research target companies and execute a strategic plan to introduce yourself to key decision makers. Offer some fresh ideas related to trends and opportunities in the industry. It's important to remember that this communication will be the company and contacts first or last impression of you - but it will also show your value, dedication and creativity. Very few job seekers put the effort forward to contact companies in this manner, and you will get noticed for it.

Speak Publicly.

If you have something relevant to share with your peers, consider developing a presentation that would be of interest to various industry associations, alumni groups and organizations. This can be webinars, phone conferences, or in-person events - but all of them will set you apart as an authority on the subject, with value to share with others.

Building your brand is an essential component to any successful executive job search. But if done correctly, your brand will begin to sell itself and employers will come to you.

One final note - Once you build your brand, remember to continue strengthening and protecting it. There will always be competing brands out there (competing job seekers) ready to jump in where you leave off. The more you do to cultivate your brand, the more successful your job search will be.